I love airline key performance indicators (KPI). But, probably, I love KPIs in general. They give me the feeling of being in control (although I’m not a control freak). And, of course, many of the discussions I have with colleagues from airlines revolve around KPIs.
After almost two months of lockdown, you’ve probably read that statement a dozen times “The world after COVID-19 won’t be the same,” and the world we knew is perhaps never going to return.
COVID turned the airline industry upside down and impacted all areas — from fleet planning to network management and operational processes. Next, we take a closer look at how the pandemic affects the digital strategies of airlines. On top of that, we explain why we believe that airlines become vulnerable.
The golden age of airlines! Probably that’s how we’re going to call the period from 2014 – 2019 in a few years. Years in which many airlines operated at relatively high-profit margins. Of course, we witnessed the bankruptcies of airlines during that time. However, from my point of view, most of them were related to standard market mechanisms.
I was excited when I recently read about a briefing McKinsey did a few days ago. During that briefing, McKinsey’s senior executives provided an update on the current situation and provided some valuable advice.
There’s probably no other industry that has been hit by COVID-19 as hard as the airline industry. Times are tough like they’ve never been for airlines. Aircraft are grounded, flight schedules are operated at a minimum, and many airlines shut down their operations even wholly.