I know the title of this blog post is a bold statement. It probably sounds kind of weird in the beginning. But, moreover, I guess the first thing that comes to your mind is something like: What the heck has Facebook to do with a business intelligence (BI) dashboard?
What’s the first thing that comes to your mind when you think about social media in a business context? I guess it’s sales and marketing. Indeed, the number of people who mention Enterprise Content Management is super low. Probably the amount of people is equal to the polar bear population in the Antarctic.
In my discussions about social media with airlines, most colleagues solely think about marketing and customer. This isn’t wrong. Especially since today’s social media channels provide limitless possibilities for these areas. However, I think airlines have to go one step further.