The Ultimate Ranking — Top 100 Airlines on Twitter

We went through hundreds of airline Twitter profiles and gathered data. And here's the result: The Top 100 airlines on Twitter by the number of followers. Discover the most comprehensive list of airlines on Twitter.

Top 100 Airlines on Twitter

Twitter is probably the most efficient and direct customer communications tool. Clients, or in our case passengers, can get in touch with an airline wherever and whenever they want — and get feedback, help, and tips instantly. However, airlines pay different attention to Twitter. Moreover, it seems that world regions handle Twitter differently — but we’ll get more into the details below.

One of the core social media indicators for airlines is the number of Twitter followers. Therefore we did an extensive analysis.

Here’s what you’ll find!

We wanted to know the details. Therefore, we analyzed more than 150 airlines according to the number of Twitter followers. As a result, we’re thrilled to present the Top 100 Airlines on Twitter. In case an airline has more than one Twitter profile, we’ve only counted the main profile.

We included the number of followers for each airline on the ranking (May 2021) and country. With one of the next updates, we will include the fleet size since we believe this helps to put some context to an airline’s number of followers on Instagram.

In case you want to directly jump to the top players, here’s the table of contents:

Top 100 Airlines on Twitter: 100 -81

Let’s get started with ranks 100 to 81 of top airlines on Twitter. According to the number of followers, it seems that some airlines are not actively paying attention to their accounts. Nonetheless, the number of followers grows quite quickly from hundreds to more than 20,000 on rank 81. From a region point-of-view, we have a mixed picture of airlines from all world regions.

RankAirlineCountryRegionTwitter Follower
100GOLBrasilSouth America499
99S7 AirlinesRussiaEurope912
98Edelweiss AirlinesSwitzerlandEurope1,270
96Vietnam AirlinesVietnamAsia2,750
95NOK AirlinesThailandAsia2,770
94Air NamibiaNamibiaAfrica3,750
93LOT Polish AirlinesPolandEurope4,100
92Air DolomitiItalyEurope5,400
91AviancaColombiaSouth America5,700
89Batik AirIndonesiaAsia11,700
88Flair AirlinesCanadaNorth America14,100
87Middle East AirlinesLebanonMiddle East17,300
86Caribbean AirlinesTrinidad & TobagoCentral America18,200
85Air SerbiaSerbiaEurope18,700
84Jeju AirSouth KoreaAsia18,700
82El AlIsraelMiddle East21,200
Top 100 Airlines on Twitter: 100 – 81


Top 100 Airlines on Twitter: 80 – 61

When looking at the next airlines, the number of followers increases quickly. Starting with some 20,000 followers of Czech Airlines on rank 80, Spirit Airlines on rank 61 can already be proud of more than 100,000 followers. Moreover, five out of the airlines between rank 80 and 61 have more than 100,000 followers on Twitter. From a regional point of view, the ranks are slightly dominated by European airlines: More than 50% of the airlines are based in Europe.

RankAirlineCountryRegionTwitter Follower
80Czech AirlinesCzech RepublicEurope24,400
79VolarisMexicoCentral America28,100
77Wizz AirHungaryEurope42,000
76China Southern AirlinesChinaAsia44,400
72AllegiantUnited StatesNorth America60,200
71Gulf AirBahrainMiddle East62,900
70Lion AirIndonesiaAsia64,400
69Air ArabiaUnited Arab EmiratesMiddle East67,000
67Aegean AirlinesGreeceEurope81,100
65Pegasus AirlinesTurkeyEurope104,100
64Jazeera AirwaysKuwaitMiddle East106,200
63Austrian AirlinesAustriaEurope106,200
61Spirit AirlinesUnited StatesNorth America115,200
Top 100 Airlines on Twitter: 80 – 61

Top 100 Airlines on Twitter: 60 – 41

When looking at the airlines on ranks 60 to 41, we’re getting closer to 300,000 Twitter followers. It was interesting to see some of the big players at those ranks already. Especially in terms of Lufthansa, Swiss, or Jetstar, we expected much higher follower counts.

RankAirlineCountryRegionTwitter Follower
60China Eastern AirlinesChinaAsia115,200
59Thai AirwaysThailandAsia120,200
58SAS Scandinavian AirlinesSwedenEurope121,300
57Frontier AirlinesUnited StatesNorth America123,500
56Korean AirSouth KoreaAsia131,000
55All Nippon AirlinesJapanAsia143,300
53Kuwait AirwaysKuwaitMiddle East153,000
51Royal Air MarocMoroccoAfrica167,100
48Hawaiian AirlinesUnited StatesNorth America189,200
44Aer LingusIrelandEurope267,300
43Air EuropaSpainEurope268,800
42Swiss AirlinesSwitzerlandEurope277,900
Top 100 Airlines on Twitter: 60 – 41

Top 100 Airlines on Twitter: 40 – 21

Between the ranks 40 to 21, we can see a significant increase in terms of Twitter followers. Whereas Royal Jordanian has 367K followers, Etihad on rank 21, has a solid follower count of almost 755K. So we’re getting closer to the prestigious limit of 1 million followers. When looking at the world regions of airlines on rank 40 to 21, we have a very mixed picture with airlines worldwide.

RankAirlineCountryRegionTwitter Follower
40Royal JordanianJordanMiddle East367,500
39AzulBrasilSouth America368,200
38Air FranceFranceEurope378,100
36Alaska AirlinesUnited StatesNorth America381,200
35Ethiopian AirlinesEthiopiaAfrica423,700
34Aerolineas ArgentinaArgentinaSouth America427,900
33Air IndiaIndiaAsia454,600
30Air CanadaCanadaNorth America526,900
29easyjetUnited KingdomEurope539,100
28Cathay PacificChinaAsia560,300
27Oman AirOmanMiddle East610,700
26Virgin AtlanticUnited KingdomEurope631,800
25WestjetCanadaNorth America671,600
24Air New ZealandNew ZealandAustralia673,900
23flynasSaudi ArabiaMiddle East680,800
22Singapore AirlinesSingaporeAsia745,300
21EtihadUnited Arab EmiratesMiddle East754,700
Top 100 Airlines on Twitter: 40 – 21

Top 100 Airlines on Twitter: 20 – 1

And here we go with the ultimate top airlines on Twitter. On ranks 20 – 1 we can see a huge increase in terms of followers. Here are my key take aways:

  • Super-interesting to see, that only Asian airlines have more than 3 million followers.
  • Overall, Asian airlines are the top performers on Twitter. Seven out of 20 airlines are from Asia — with positions 1-4 in Asian hands.
  • With only three airlines, European airlines don’t play an important role in the top 20.

Congrats to Garuda Indonesia for an outstanding result!

RankAirlineCountryRegionTwitter Follower
20Japan AirlinesJapanAsia829,900
18United AirlinesUnited StatesNorth America1,000,000
17Viva AerobusMexicoCentral America1,100,000
16British AirwaysUnited KingdomEurope1,300,000
15EmiratesUnited Arab EmiratesMiddle East1,400,000
14Delta Air LinesUnited StatesNorth America1,500,000
13SaudiaSaudi ArabiaMiddle East1,600,000
12American AirlinesUnited StatesNorth America1,650,000
11Qatar AirwaysQatarMiddle East1,680,000
10Malaysia AirlinesMalaysiaAsia1,700,000
9AeromexicoMexicoCentral America1,800,000
8Turkish AirlinesTurkeyEurope1,850,000
7JetblueUnited StatesNorth America1,900,000
6Southwest AirlinesUnited StatesNorth America2,100,000
5KLMNetherlandsEurope 2,300,000
4Philippine AirlinesPhilippinesAsia3,000,000
2Cebu PacificPhilippinesAsia3,300,000
1Garuda IndonesiaIndonesiaAsia3,400,000
Top 100 Airlines on Twitter: 20 – 1

Do you miss an Airline?

You think we’ve missed an airline? Leave us a comment below and we’ll include it with the next update of the list.

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About the author

Benjamin Walther

CEO, Frankfurt

Benjamin is Information Design's CEO and a proven content-maniac. Besides running a successful business and developing pioneering ideas, he's dedicated to writing blog posts and creating content.

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