The Ultimate Ranking — Top 100 Airlines on Instagram

We went through hundreds of airline Instagram profiles and gathered data. And here's the result: The Top 100 airlines on Instagram by the number of followers. Discover the most comprehensive list of airlines on Instagram.

Top 100 Airlines on Instagram

More than any other social media channel, Instagram has become necessary for marketing and especially branding. As a result, companies all over the world started to produce content. So do airlines. Almost every airline operates an Instagram profile and posts content regularly. Some of them are focused on promotional stuff, and some of them on photos from their destinations around the world. However, they all have one thing in common: They want to gain as many followers as possible.

Here’s what you’ll find!

We wanted to know the details. Therefore, we analyzed more than 150 airlines according to the number of followers. As a result, we’re thrilled to present the Top 100 Airlines on Instagram. In that context, it is worth mentioning that not all airlines we’ve researched have an Instagram profile. Logically, you won’t find an airline in the ranking that does not have a profile.

We included the number of followers (May 2021) and country for each airline on the ranking. With one of the next updates, we will include the fleet size since we believe this helps to put some context to an airline’s number of followers on Instagram.

In case you want to directly jump to the top players, here’s the table of contents:

Top 100 Airlines on Instagram: 100 -81

Let’s get started with ranks 100 to 81 of top airlines on Instagram. We start relatively low with Vietjet’s 11,100 followers and slowly move towards 100,000. However, even Spirit Airlines on rank 81, still has less than 100,000 followers. On top of that, it is interesting to see some renowned airlines with quite low follower numbers: (Croatia Airlines: 23K, China Eastern 19K, or LOT Polish Airlines 73K).

RankAirlineCountryRegionInstagram Follower
99Air DolomitiItalyEurope12,900
98China EasternChinaAsia19,000
97Czech AirlinesCzech RepublicEurope21,400
96Air NamibiaNamibiaAfrica23,300
95Croatia AirlinesCroatiaEurope23,700
94HK AirlinesChinaAsia28,100
93Flair AirlinesCanadaNorth America28,600
92Edelweiss AirSwitzerlandEurope32,100
91Air IndiaIndiaAsia34,00
90AllegiantUnited StatesNorth America35,500
88Ethiopian AirlinesEthiopiaAfrica65,800
86Air SerbiaSerbiaEurope71,400
85LOT Polish AirlinesPolandEurope73,500
84Caribbean AirlinesTrinidad & TobagoCentral America82,000
83El AlIsraelMiddle East82,500
81Spirit AirlinesUnited StatesNorth America87,000
Top 100 Airlines on Instagram: 100 – 81

Top 100 Airlines on Instagram: 80 – 61

When looking at the next airlines, the number of followers increases quickly. Although Royal Air Maroc on rank 80 is shy of 100,000, Korean Air on rank 61 already reaches a quarter-million of Instagram followers. Here are the details!

RankAirlineCountryRegionInstagram Follower
80Royal Air MarocMoroccoAfrica88,800
79NOK AirlinesThailandAsia91,100
77Aegean AirlinesGreeceEurope113,000
75FrontierUnited StatesNorth America133,000
73Aer LingusIrelandEurope153,000
72Gulf AirBahrainMiddle East171,000
71Air ArabiaUnited Arab EmiratesMiddle East174,000
70Vietnam AirlinesVietnamAsia186,000
68WestJetCanadaNorth America188,000
67Jeju AiSouth KoreaAsia199,000
65Viva AerobusMexicoCentral America219,000
64Air EuropaSpainEurope227,000
63China Southern AirlinesChinaAsia235,000
61Korean AirSouth KoreaAsia251,000
Top 100 Airlines on Instagram: 80 – 61


Top 100 Airlines on Instagram: 60 – 41

The airlines on rank 60 – 41 are pretty close to each other when it comes to Instagram followers. With followers between 250,000 and 375,000, these ranks seem to be the midfield battleground.

RankAirlineCountryRegionInstagram Follower
59SAS Scandinavian AirlinesSwedenEurope253,000
58Jazeera AirwaysKuwaitMiddle East253,500
57Lion AirIndonesiaAsia262,000
56Batik AirIndonesiaAsia268,000
55Pegasus AirlinesTurkeyEurope269,000
54Oman AirOmanMiddle East285,000
53Philippine AirlinesPhilippinesAsia292,000
52Austrian AirlinesAustriaEurope300,000
50Cebu PacificPhilippinesAsia321,000
48Wizz AirHungaryEurope352,000
47flynasSaudi ArabiaMiddle East356,000
46Beijing Capital AirlinesChinaAsia357,000
45S7 AirlinesRussiaEurope360,000
44Aero MexicoMexicoCentral America361,000
41EasyjetUnited KingdomEurope380,000
Top 100 Airlines on Instagram: 60 – 41

Top 100 Airlines on Instagram: 40 – 21

And we are getting closer to the top airlines on Instagram. Although none of the airlines on ranks 40-21 has 1 million followers we are getting closer to that prestigious barrier.

RankAirlineCountryRegionInstagram Follower
40Hawaiian AirlinesUnited StatesNorth America391,000
38Air New ZealandNew ZealandAustralia406,000
37VolarisMexicoCentral America414,000
36JetblueUnited StatesNorth America440,000
35Kuwait AirwaysKuwaitMiddle East454,000
34Japan AirlinesJapanAsia464,000
33AviancaColombiaSouth America465,000
32SaudiaSaudi ArabiaMiddle East495,000
31Alaska AirlinesUnited StatesNorth America527,000
30Malaysian AirlinesMalaysiaAsia532,000
28All Nippon AirlinesJapanAsia548,000
27Aerolineas ArgentinaArgentinaSouth America551,000
26Virgin AtlanticUnited KingdomEurope556,000
25Cathay PacificChinaAsia646,000
23Thai AirwaysThailandAsia677,000
21Southwest AirlinesUnited StatesNorth America755,000
Top 100 Airlines on Instagram: 40 – 21

Top 100 Airlines on Instagram: 20 – 1

And here we go with the ultimate top airlines on Instagram. On ranks 20 – 1 we can see a huge increase in terms of followers. Especially Emirates on rank one and Qatar on rank two play in their own league. Currently, 13 airlines have more than 1 million followers on Instagram. Air Asia (953,000) and Qantas (947,000) are at the doorstep to enter the 1-million-club short-term. Let’s check out the details below!

RankAirlineCountryRegionInstagram Follower
20United AirlinesUnited StatesNorth America800,000
19Swiss International AirlinesSwitzerlandEurope806,000
18AzulBrasilSouth America856,000
17Air CanadaCanadaNorth America906,000
16GolBrasilSouth America921,000
13British AirwaysUnited KingdomEurope1,044,000
12American AirlinesUnited StatesNorth America1,079,500
11Delta Air LinesUnited StatesNorth America1,079,800
10Air FranceFranceEurope1,098,000
9Garuda IndonesiaIndonesiaAsia1,100,000
8Singapore AirlinesSingaporeAsia1,200,000
7KLM NetherlandsEurope1,300,000
5EtihadUnited Arab EmiratesMiddle East1,700,000
4Turkish AirlinesTurkeyEurope1,800,000
3LATAMChileSouth America1,850,000
2Qatar AirwaysQatarMiddle East3,400,000
1EmiratesUnited Arab EmiratesMiddle East5,500,000
Top 100 Airlines on Instagram: 20 – 1

Do you miss an Airline?

You think we’ve missed an airline? Leave us a comment below and we’ll include it with the next update of the list.

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About the author

Benjamin Walther

CEO, Frankfurt

Benjamin is Information Design's CEO and a proven content-maniac. Besides running a successful business and developing pioneering ideas, he's dedicated to writing blog posts and creating content.

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