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Why Dynamic Dashboards Are Super-Important For Your Airline?

Dynamic dashboards are clearly nothing new. I remember when I was sitting together with my team end of 2019. Every December we take a look back but also discuss future dashboard trends. Already at this point, there was one thing that absolutely clear to me and the entire team. Dynamic dashboards and KPIs will gain massive importance.

What Are Dynamic Dashboards About?

Dynamic dashboards describe the ability of airlines to react much quicker to current situations. Moreover, they can adjust the shown information and KPIs on their dashboard. According to situative needs. Check out this blog post for all the details about dynamic dashboards and KPIs.

Now, I promise you we hadn’t that CORONA thing in mind, and I’d give anything to be wrong on that forecast. But the CORONA crisis massively underpins how important dynamic dashboards are.

Dynamic Dashboards Is Not Only About COVID-19 But About Changing Requirements

However, this is not only about COVID-19. When I look at the recent years and my discussions with airlines, the requirements have been continuously changing.

Although not comparable to the impact of CORONA, we were discussing other operational challenges. Airspace restrictions, packed airports, changing passenger needs, competitive challenges, and so much more. And each of the difficulties could have resulted in many high-level KPIs and even more detailed KPIs.

Currently, The Number Of Parked Aircraft Is More Relevant Than On-Time Performance

It’s the same when it comes to COVID-19 (on a very unemotional level): It’s a challenge that has to be managed and monitored. But, again, the required KPIs are entirely different from the one airlines tracked before the crisis.

On-time performance is no longer relevant. Duplicate accounts for seat load factor. But quickly, it turned out that, for example, the number of parked aircraft or the number of restricted countries is of immense importance.

I’m trying to make people understand that dashboards shouldn’t be seen as something fixed. Of course, there’s a set of KPIs and information that are always relevant. But on top of that, the dashboard framework must be dynamic and adapt to current needs.

That means solutions must allow to calculate, visualize, and distribute new information and KPIs super-quickly and in a dynamic way.

Dynamic Dashboard Example — How We Changed An Airline Dashboard Solution In Terms Of COVID-19

To give you an example. Once the impact of COVID-19 was clear, airlines required additional pandemic KPIs. Accordingly, we added relevant information in our solution available within a few days. So, in addition to standard content, we are showing CORONA-specific content on all devices.

Here are just a few examples:


Exceptional situations but also changing challenges and requirements prove the need for flexible and dynamic dashboards.

By adopting the dashboard’s content to current objectives, it is possible to realize the benefits linked to it.

What Do You Think?

Always happy to receive your feedback and thoughts. Just hit me up on Twitter or get in touch on LinkedIn.

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About the author
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Benjamin Walther

CEO, Frankfurt

Benjamin is Information Design's CEO and a proven content-maniac. Besides running a successful business and developing pioneering ideas, he's dedicated to writing blog posts and creating content.

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