When I was sitting together with my team end of 2019, and we discussed airline dashboard trends of the upcoming year, there was one thing that absolutely clear to us: Dynamic dashboards and KPIs will gain a massive importance.
That trend describes the ability for airlines to react much quicker on current situations and adjust the shown information and KPIs on their dashboard according to situative needs. Check out this blog post for all the details about dynamic KPIs.
Now, I promise you we hadn’t that CORONA thing in mind, and I’d give anything to be wrong on that forecast. But the CORONA crisis massively underpins how important the flexibility of dashboards is.
This is not only about COVID-19 but about changing challenges
However, this is not only about COVID-19. When I take a look at the recent years, and my discussions with airlines, the challenges have been continuously changing.
Although not comparable to the impact of CORONA, we were discussing operational challenges (airspace restrictions, packed airports, etc.), changing passenger needs, competitive challenges, and so much more. And each of the difficulties could have resulted in many high-level KPIs and even more detailed KPIs.
Airline Dashboards: Number of parked aircraft is now more relevant than on-time performance
It’s the same when it comes to COVID-19 (on a very unemotional level): It’s a challenge that has to be managed and monitored. Again, the required KPIs are entirely different from the one airlines tracked before the crisis. On-time performance is no longer relevant. Same accounts for seat load factor. But quickly it turned out that, for example, the number of parked aircraft or the amount of restricted countries is of immense importance.
The thing I’m trying to make people understand is that dashboards shouldn’t be seen as something fixed. Of course, there’s a set of KPIs and information that are always relevant. But on top of that, the dashboard framework must be flexible to adapt to current situations.
That means the used solution must allow to calculate, visualize, and distribute new information and KPIs super-quickly.
Example — how we changed an airline dashboard solution in terms of COVID-19
To give you an example. Once we recognized the impact of COVID-19 and more and more clients requested it, we made relevant information in our solution available within a few days. So, in addition to standard content, we are showing CORONA-specific content on all devices.
Here are just a few examples:
Exceptional situations but also changing challenges and requirements prove the need for flexible and dynamic dashboards.
Only by adopting the dashboard’s content to current objectives, it is possible to realize the benefits linked to it.