Having an app to access operations key performance indicators (KPI) is one of the most important things for airlines nowadays. I’m actually not getting tired to spread that word. And to tell airlines why it is so super-important.

Unfortunately, many airlines still rely on old-school solutions when it comes to KPIs. Instead of a KPI app, they use Powerpoint, PDF documents, or other solutions. Thing they have in common: Mobile usage is painful.They just not provide a perfect and seamless user interface (UI) or user experience (UX).

Let me get this straight. If your KPIs cannot or not optimally be used on mobiles, you should start immediately to change this. Why? Because you are leaving big opportunities on the table.

On the flipside: Only by offering the possibility to access airline KPIs seamlessly with an app on smartphones airlines are able to achieve the goal of creating KPI-driven operations and corporate culture.

Let me break it down and explain why it is so super-important to for airlines play the mobile app game and have a KPI solution that seamlessly integrates on mobiles.

If There’s No App It Doesn’t Exist

Let’s start with the essential aspect first. If you really want to drive awareness concerning your airline KPIs, mobile availability (in form of a KPI app) is the only way to go.

This has nothing to do with your airline, neither with KPIs in general. It is simply linked to the fact that we are living in a world where the mobile and contained apps represents the center for information.

Most of the information we consume (especially real-time data) is displayed on our mobiles. You can love it or hate it, but that’s how it is.

What does that mean? Huge KPI screens are essential, yes. The possibility of checking the KPIs on your laptop is fine. But if you really want to get your people involved, if you really want to have your people to start caring about your airline KPIs, you have to provide them with an app on their mobile. Period.

I’d even go one step further. If you don’t provide your airline KPIs and real-time information with a smartphone app, the importance of those figures will go down to zero in the next years.

Apps Create Entirely New Possibilities When It Comes To Airline KPIs

As a punchline of the story, smartphone apps and the way we use mobiles provide enormous possibilities we could only dream of some years ago.

By providing real-time airline KPIs on mobiles, you can achieve a completely different level of awareness. People will start to care about your airline’s KPIs wherever they are — at any time. There’s no longer a necessity to stand in front of large screens at dedicated places like the Operations Control Center. They simply check their KPI apps for the latest development.

KPI Apps Liberate The Way We Consume Information.

Benjamin Walther

Airline KPI Apps Truly Unleashes The Power Of Real-Time

I’ve already written many articles about the importance of real-time KPIs compared to weekly and monthly reports. And almost every airline I talk to agrees on the fact that real-time KPIs really help to improve the overall operational performance and creates a new level of situational awareness.

However, here is the “but”: Real-time KPIs and real-time information don’t bring anything in case your staff can’t access it in real-time from wherever they are. You can have the most sophisticated KPIs; as long as your staff can’t naturally access them, it won’t improve the situation.

Nonetheless, combining the idea of real-time and KPI apps, we can unleash the full potential. As a result, every airline employee will have access to real-time KPIs and information from everywhere — whenever they want. All they have to do is checking their KPI app.

App Usage Enables Innovative Functionalities

Besides the facts mentioned above, airline KPI apps additionally creates the possibility of utilizing innovative approaches. One of today’s most important is about KPI push notifications. A super-smart functionality that sends out notifications whenever a KPI significantly changes.

A super-powerful concept that’ll drive additional value to your KPIs and the way you are consuming KPIs. Instead of having your staff to monitor each and every KPI continually, push notifications alert relevant stakeholders when something important happens.

However, such innovative solutions are only possible with a KPI app. And on top of that, they only make sense when used on mobiles, simply because you want to inform people actively and directly.

Contextual And Personalized.

Having a KPI app on mobiles ultimately leads to the benefit of customizing the information to the requirements of each user. Instead of showing airline KPIs at central places that aim to provide information for each user group, KPI apps offer the possibility to tailor the information precisely to the needs of each user.

Accordingly, you can exclude KPIs that aren’t relevant for specific user groups and add more detailed KPIs which are relevant to particular user groups.

In other words:

With Airline KPI apps you can personalize and tailor the information to an unprecedented extent.

Benjamin Walther

Summing It Up: There’s No Alternative To Airline KPI Apps.

Playing the mobile game and offering mobile KPI apps is —from my point of view— the only way to go. Mobiles and mobile usage will continue during the next years to be the dominant information source. Subsequently, if you want to create awareness, there’s no way around presenting your airline KPIs in a smartphone app.

What do you think? Always happy to start a discussion — Hit me up on Twitter or get in touch with me on LinkedIn.

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CEO

Benjamin is an aviation-enthusiast, a content-maniac, and CEO of Information Design (in this order). His daily business revolves around pioneering solutions with the aim to change the aviation industry. His visions are based on expertise gained in more than 15 years in the industry, and working with renowned airlines such as Lufthansa, Emirates, Air India, Aegean Airlines, Saudia Airlines, S7, Icelandair and many others.