There’s one thing I’m thrilled about most at the moment. I’m literally pumped and pushing our developers to bring that thing to life. What’s that thing I’m talking about? It’s called Key Performance Indicator (KPI) push notifications.

From my point of view, this approach has the power to completely change the way you work with KPIs. With this blog post, I’m going to introduce that approach to you, and I really want you to understand the enormous potential it holds.

But let’s first take a look at how dealing with operations KPIs is handled today. Most of you have daily, weekly, or monthly reports to check the operational performance of your airline.

And —hopefully— some of you already took the next step and transformed into real-time KPI tracking. Relying on real-time KPIs for many airlines reflects a considerable step towards improved performance. Instead of ex-post analysis, real-time monitoring of KPIs gives you the possibility to identify problems right when they happen.

I am a huge fan of the real-time KPI dashboard, which is evident since we are offering a solution precisely for this use case. And many of our clients achieved great results and have massively improved their level of situational awareness when it comes to airline operations.

The only disadvantage of real-time KPIs and real-time dashboards I’ve always felt is the fact that you continuously have to monitor the information and KPIs. And don’t get me wrong: That definitely does not mean that real-time dashboards aren’t of high value. But it means that real-time dashboards have to be considered as “pull-information.” You have to look at the panel. You have to monitor it.

Based on that fact, we started to think about a solution that liberates you from constant monitoring. A solution that informs you whenever KPIs change.

Interesting fact: Utilization is the only key performance indicator of the TOP 6 KPIs that is not related to customer satisfaction, but on profit-oriented operations. That shows us that customer satisfaction or product quality are considered as the main driver and goals of airline operational performance.

KPI Push Notifications are solving exactly this problem

So what’s behind that idea? Push notifications are the notifications that pop up on your tablet, mobile, or smartwatches. I’m pretty sure you’ve seen and already using them, for example, for your favorite newspaper or other apps on your mobile.

Here’s an example of how push notifications look on an iPhone.

Source: Apple

Our approach to KPI Push Notifications

So what we did here at Information Design was to develop an entirely new component within our cloud-based dashboard infrastructure. A component that continually checks the KPIs we are calculating for our clients.

Additionally, we set up a rule-driven engine to identify changes that matter to our clients. Now, whenever a rule matches, the component sends out a push notification to relevant stakeholders of the airline, informing them about the situation.

To give you an example: By using rules, an airline can define to send out push notification in case the on-time performance (OTP) drops by 2% within 60 minutes, or the number of cancellations is 2% greater than yesterday’s cancellations.

KPI Push Notifications changes the way you approach information

As mentioned at the beginning of this blog post, this approach completely changes how you approach KPIs. Instead of constantly monitoring your real-time KPIs, you can be sure to get informed whenever something tremendous happens.

And even better: You get notified exactly on the device you are currently using: You’re in a meeting and using an iPad -> Push notifications pop up on your iPad. You’re at the airport and checking your emails on your mobile -> Push notification pops up on your mobile. You’re working out at the gym and only wearing your smartwatch -> Push notification pops up on your smartwatch.

It’s no longer about pulling information

I firmly believe that this approach will sustainably change the way we work with real-time KPIs. It’s no longer about pulling information from dashboards but about getting actively alerted, actively pushed when something happens.

Certainly, real-time dashboards still have the right to exist, and there are many use cases where the dashboard makes sense. So I don’t consider push notifications as a replacement of dashboards and reports. Not at all.

Push Notifications are adding additional values

Conversely, I think push notifications are adding additional value to KPIs. They provide the possibility to provide every person, every stakeholder with precisely the information they need. Moreover, they receive the information only when it’s relevant to them.

Here’s an example of how relevant push notifications can look on your mobile.


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Benjamin is an aviation-enthusiast, a content-maniac, and CEO of Information Design (in this order). His daily business revolves around pioneering solutions with the aim to change the aviation industry. His visions are based on expertise gained in more than 15 years in the industry, and working with renowned airlines such as Lufthansa, Emirates, Air India, Aegean Airlines, Saudia Airlines, S7, Icelandair and many others.