Setting up a KPI dashboard — not only for airline operations — is a complicated endeavor. There are many obstacles to overcome, and a lot of work is to be done. And there’s always the risk that your complete work doesn’t pay off in the end.

Simply because the dashboard doesn’t get the sustainable attention you have been envisioning. What are the most prominent mistakes to avoid to ensure a successful dashboard setup?

Avoid too many KPIs

Yes, I know it’s tantalizing. There’s so much content you want to visualize. Department A requires some additional KPIs, and department B is currently focusing on some different KPIs. Oh yes, the management wants to see the top 5 KPIs. And based on the available data, you could even calculate another seven additional KPIs.

Don’t get me wrong. Of course, it is brilliant if you’re able to provide all those KPIs and information. However, initially, you should focus on a minimal set of KPIs. It will help to reduce the risk of your projects and reduce the risk of many additional mistakes tremendously.

And it will provide the chance to continuously enrich the dashboard over the next months — which is extremely important to maintain the attention of your viewers.

Information overflow

Tightly linked to the first aspect, a very prominent mistake is in providing too much information on one single dashboard. I’ve seen many dashboards, trying to squeeze as much information as possible in one view.

The result is visible: A pure information overflow. You don’t get the message of the dashboard. And finally, you lose interest because it is simply to difficult to understand it. A result that contains too much information could look like this:

Information overflow is an absolute killer mistake. Always keep in mind: Less is more. When setting up a dashboard, you still have to ask yourself:

  • Which user group am I addressing?
  • Which content do they need (Not which content might be interesting)
  • How to reduce the content to deliver the critical message.

Here’s an example of a dashboard with a focused and reduced information:

Airline operations KPI dashboard

Unstructured airline operations KPI dashboard

An airline operations KPI dashboard has to follow two essential structure principles. The overall structure defines which and how many dashboards you are planning to develop. Dashboards should always focus on one specific business aspect or one question.

Within a dashboard, you have to have a clear KPI structure. For example, starting with high-level KPIs on the left side and providing more details on the right side. Unfortunately, a lot of dashboards lack both of the above structures. They contain all KPIs which have been available in a visual way the worked.

Here’s an example for a dashboard without a clear structure:

And here’s one with a clear structure:

Airline operations KPI dashboard

Too many different widgets

I know that many tools provide an endless list of widget types: Bar charts, donut charts, line charts — or even more fancy stuff like speedometers or batteries. A huge and common mistake is using too many of the available widgets. Very often, this leads to distracting the viewer massively.

Always remember, every visualization pushes a thought process with your viewer. And it is merely not evident for a viewer why the same type of KPIs are displayed differently. Simple advice: Select a small set of widgets to be used. Four to five should be more than sufficient to visualize everything you want.

Advice number two: Stick with your selection and do not add additional widgets.

Outdated information / rarely updated

We are living in a real-time world. Wherever and whenever something happens in this world, we are informed immediately. This is something we assume in business too.

Nobody wants to look at an airline operations KPI dashboard that is updated only once a week. In many areas (e. g. airline operations), even once a day wouldn’t be sufficient. People are eager for updates. That’s why you have to pay attention to a continuous update flow of your dashboard.

Missing visualization

It’s true: It is not easy to develop a visualization concept. It is not easy to think about which widgets to use, which colors, which fonts, etc. And I think this is why some dashboards visualize available stuff.

I’ve seen many dashboards (although the word dashboard is wrong here), which incorporate pure text, an Excel file, and a Powerpoint presentation, which is updated once per month.

Frankly speaking, this doesn’t make sense at all. And since nobody will look at this “dashboard” after day one, you should not start in case you have such an approach in mind.

Nobody understands the content of your airline operations KPI dashboard

A smaller mistake, however, done regularly. You’ve developed a well-crafted dashboard. Clear structure, perfect visualization, but still, people don’t get the content.

Quite often, this comes along with two mistakes. Mistake one: Usage of too many abbreviations or specific wordings your target group does not understand. Mistake two: Content elements are lacking a description.

No seamless integration

Nowadays, KPI dashboards have to be available on every device. From large screens to pads and mobiles. It reflects a huge mistake to only concentrate on one device. You should read the full blog article about this topic: 3 reasons why mobilefirst has to be your KPI strategy

Poor data quality

Last on this list, but killer number one: The KPIs and information you are displaying on your dashboard are wrong — or not in perfect condition.

Overview of Airline Operations KPI mistakes

Airline operations KPI dashboard


3 Reasons why mobile-first has to be your KPI strategy


Why nobody pays attention to your KPIs and a step-by-step guideline on how to improve airline KPIs


Benjamin is an aviation-enthusiast, a music-maniac, and CEO of Information Design (in this order). His daily business revolves around pioneering solutions with the aim to change the aviation industry. His visions are based on expertise gained in more than 15 years in the industry, and working with renowned airlines such as Lufthansa, Emirates, Air India, Aegean Airlines, Saudia Airlines, S7, Icelandair and many others.